Journal

Guide

Find Your Signature Scent: A Guide to Fragrance Families

Fresh, floral, woody, oriental or citrus? A simple map of the fragrance families to help you find your signature scent.

Jul 16, 2026 · Habib Alruh

Explained

Inspired-by Fragrances: Luxury Scent Profiles, Honest Prices

What does “inspired by” really mean? How original compositions interpret popular scent profiles, legally and honestly.

Jul 16, 2026 · Habib Alruh

Explained

Extrait de Parfum vs. Eau de Parfum: What the Concentration Means

Extrait, eau de parfum, eau de toilette, the difference is concentration. Here is what each means and which lasts longest.

Jul 16, 2026 · Habib Alruh

Guide

Oud: The Liquid Gold at the Heart of Arabian Perfumery

Oud is one of the most precious materials in perfumery. Here is what agarwood is, what it smells like, and how to wear it.

Jul 16, 2026 · Habib Alruh

Attar

What Is Attar? A Guide to Alcohol-Free Perfume Oils

Attar is a concentrated, alcohol-free perfume oil with roots in Arabian perfumery. Here is what it is, why it lasts, and how to wear it.

Jul 16, 2026 · Habib Alruh

How to Make Your Scent Last Longer

Fragrance clings to moisture, so apply to well-hydrated skin straight after showering. Spray onto pulse points, wrists, neck, behind the ...

Jun 26, 2026 · Habib Alruh

Understanding Fragrance Notes: Top, Heart & Base

Every fragrance unfolds in three acts. Top notes are the first impression, fresh and fleeting. Heart notes emerge as the top fades, formi...

Jun 26, 2026 · Habib Alruh

The Art of Layering Fragrances

Layering lets you build a scent that is unmistakably yours. Start with a richer base, an oud or amber, then veil it with something bright...

Jun 26, 2026 · Habib Alruh